Shocking Psychological Discovery: Why Men Cheat More Than Women

In a recent study conducted by the Department of Psychology at Texas A&M University, it was discovered that "men are more likely to give in to sexual temptations because they tend to have stronger sexual impulse strength than women do"

Should that be the only reason why men give in to marital infidelity so fast?

Yes it might be, but proper self-control psychological exercise was said to drastically reduce the differences in the urge resistance behaviour between men and women. It's much easire when self-control is compared with sexual impulse.

Looking deep....

In the first attempt, experiment staffs recruited 148 female and 70 male participants mainly from the US.

The participants were asked to describe an "attraction" to an unavailable or incompatible member of the opposite sex. They then answered survey questions designed to measure strength of sexual impulse, attempts to intentionally control the sexual impulse, and resulting behaviors.

It was reported that men tend to have less resistance to sexual impulse when they reflect on their past sexual experiences. Women usually do more in "avoiding" past memories, therefore experience ease in curbing sexual impulse.

However, resistance exerted by the opposite- sex individuals are of same range.

Just as women, men have plenty of self-control. But however, if men fail to use self-control in terms of physical attraction to women, the impulse might be quite strong.

Second experiment.

The second experiment was designed to measure the sexual impulse relative to the strength of impulse control in men and women.

The researchers recruited 600 undergraduate students--326 men and 274 women--to partcipate in a "partner selection game".

Participants were breifly shown the pictures of opposite-sex individuals, all of which were tagged either "good for you" or "bad for you"

Participantss were asked to choose prospective partners based on the computer generated suggestion--"good for you" or "bad for you". They were then asked to make the choices of desirable and undesirable partners based on what the computer suggests, only.

TRIAL 1: participants were asked to accept desirable and reject undesirable individuals.

TRIAL 2: They were asked to go against their inclinations by rejecting desirable individual and accepting undesirable individuals.

According to the researchers, men perform worse in the exercise than women because "men experience stronger impulse to "accept" the desirable, rather than the undesirable partners."

Consequently, this procedure also determines how much control men exert in response to sexual impulse. And amazingly, they were not as poor as expected. Thus, "men are more likely to give in to sexual temptations because they tend to have stronger sexual impulse strength than women do" not because they lack self-control.

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